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Retail CMOs Predict 4.2% Increase in Total Holiday Store Sales

In Reports, What's New, Industry News by Accessories Staff

Chicago—A skittish market and diminished back-to-school sales have U.S. retailers feeling cautiously optimistic for the upcoming holiday season. According to the BDO USA survey, chief marketing officers (CMOs) at leading U.S. retailers forecast a 4.2% increase in overall holiday store sales, consistent with growth expectations in 2014. This year’s projection …