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Bon-Ton Runs Healthy Heart Campaign

In Marketing, What's New by Dana Cassidy

Milwaukee, WI—It’s February and hearts are everywhere. Whether one is practically bursting with love or could use a little repair, Bon-Ton wants to take good care of it. Bon-Ton and the American Heart Association are partnering up this month to create the “Promise to Love Your Heart” campaign, providing customers …

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Item of the Day

In Item of the Day, What's New by Lauren Parker

Hey, what’s your handle? Everyone’s got one these days, be it their Twitter, blog, Instagram, Tumblr, or even an old-fashioned phone number! Haute Tags is a new line of social media dog tags, that let people advertise not just who they are, but how to keep in touch. After all, …

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Shopping Study: Not All Social Media Sites Are Equal

In What's New, Industry News by Accessories Staff

Denver—Facebook may be generating the lion’s share of social media-driven shopping sessions, but Pinterest is driving the highest average spending per online shopping session. Perhaps because Pinterest’s image-oriented interface and curated content appear to be more effective than 140-character tweets in driving traffic to retail sites. That’s what RichRelevance, a …