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Expert: 7 Pinterest, Instagram Tips for Local Businesses

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Industry Experts

As part of its ongoing series of Industry Experts columns, Accessories magazine introduces Heather, the Managing Editor for Local Marketing Institute. Local Marketing Institute provides tips and training or local search, email, social media, online advertising and more–specifically for local businesses. Their mission is to help you use digital marketing …

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Report: Simple Campaigns Can Help Retailers Reach Latinos at Holiday

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There are simple, cost-effective, and easily-executable campaigns targeting specific cultural customer segments can work well to cut through the holiday clutter and yield powerful results. For instance, The Commons Mall, located in a diverse suburb near Seattle called on Latina Creative Agency (LCA), devised a campaign to help build engagement, …

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Expert Commentary: Four Tips to Drive Offline Sales

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Industry Experts

By Manish Patel, CEO of Brandify, a sophisticated, hyper-local software solution that helps organizations understand the strength of their digital brand. Patel also founded Where2GetIt in 1997. Over the past 18 years, Patel has used his combination of business acumen and technical savvy to establish the company as an industry-leading provider of local marketing solutions, empowering more …

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Retailers’ Top Online Tactics: Email, Display Ads, Searches

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Los Angeles—Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, which surveyed 81 retailers in May and June, search engine marketing is lauded …