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Swatch to Introduce Affordable, 100% Swiss-Made Mechanical Watches

In Industry News, What's New by Jeff PrineLeave a Comment

Basel, Switzerland—Although most of the technical innovations seen at BaselWorld, the world’s largest watch and jewelry fair which ended today, usually center around mechanical watch movements from high-end brands that cater to the world’s wealthiest, this year one brand introduced a more egalitarian approach. Exhibiting for the first time at …