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Understanding Shopping and Buyer Behavior is the Top Challenge for Retailers

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Chicago—ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics, held its tenth annual Users Group Conference in Chicago June 3 to 5. The event brought together nearly 200 retailers, executives, financial analysts, industry analysts and university academics to explore the topic of “Next Generation Retail Analytics.” “We were honored and thrilled to have …

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Following “Black Weekend” In-store Holiday Shopper Activity Falls

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Chicago—Even if sales weren’t as mammoth as retailers hoped over “Black Weekend,” the annual holiday promotion did serve to bring in more traffic—and last week, following the Thanksgiving weekend event, sales and traffic decreased to “normal seasonal levels.” That’s the latest from ShopperTrak, a leading provider of retail shopper analytics. …

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Traffic, Sales Up on Thanksgiving Day, Black Friday

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Chicago—Black Friday Creep evidently worked. As most major retailers added early opening hours on Thanksgiving Day, the lure of deep discounts and doorbusters brought more shoppers into stores on Thanksgiving Day and Black Friday (Nov. 28/29). In its post-Black Friday review, ShopperTrak, a leading provider of shopper analytics, estimated that, …

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Report: Retail Store Traffic Decreases More Than 7% During Government Shutdown

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Chicago—Think the 16-day U.S. government shutdown and battle over the debt ceiling stalemate is just some political ploy that has little meaning in the “real” world? Think again: the gridlock has had a measureable impact at retail. According to ShopperTrak, a leading provider of shopper analytics, total retail store shopper …

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ShopperTrak: Late Season Shoppers Help Holiday ’12 Rally

In Industry Experts, Industry News, What's New by Jeff PrineLeave a Comment

Industry Experts

Chicago—Procrastinating shoppers—many of whom waited until the weekend before Christmas to finish their shopping—helped push total November/December holiday sales up 2.5%. According to results released today by ShopperTrak, the largest service that tracks retail foot traffic, total sales reached $248.8 billion during the two-month period (U.S. Commerce Department results are …

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Preliminary Reports: Holiday Sales Worst Since 2008?

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Purchase, NY–Retailers will be hoping that their post Christmas sales help boost what some retail analysts say has been a lackluster season at retail. According to MasterCard Advisors SpendingPulse,which tracks all payment types including credit cards, cash and checks across apparel, electronics, luxurygoods, online and furnishings, holiday-related sales rose a …