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ShopperTrak Launches New, “Groundbreaking Analytics Platform”

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Chicago and New York–ShopperTrak, provider of consumer behavior insights and location-based analytics,  introduced its new Advanced Analytics platform, which seamlessly integrates multiple data sets into a centralized location, providing retailers and mall owners what they call “an unparalleled” view of what’s going on at retail. Introduced at Javits Center during …

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Annual Users Group Conference Helps Retailers Transform Data Into Action

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Chicago–ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics, kicks off the company’s 11th annual Users Group Conference in Chicago this week. Running June 17 to 19, the event brings together ShopperTrak customers and partners to discuss the most pressing trends in the retail industry, share best …

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ShopperTrak, Workplace Announce Partnership to Better Retail Staffing

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Chicago–ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics, announcedTuesday a partnership with Workplace, the world’s first provider of employee-centric labor forecasting and scheduling, optimized for employers of hourly-paid workers. Through this integration of two market leaders, retailers are able to optimize staffing operations and, as a …

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ShopperTrak and Shopkick Announce Retail Partnership

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Chicago–ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, has teamed up with shopkick, the most widely used real-world shopping app, to deliver enhanced in-store beacon and analytics that let retailers better engage with and serve in-store shoppers. The partnership combines ShopperTrak’s extensive portfolio of leading retailers …

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Understanding Shopping and Buyer Behavior is the Top Challenge for Retailers

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Chicago—ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics, held its tenth annual Users Group Conference in Chicago June 3 to 5. The event brought together nearly 200 retailers, executives, financial analysts, industry analysts and university academics to explore the topic of “Next Generation Retail Analytics.” “We were honored and thrilled to have …