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Retailers’ Top Online Tactics: Email, Display Ads, Searches

In Industry News, What's New by Accessories StaffLeave a Comment

Los Angeles—Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Research Inc. State of Retailing Online study, which surveyed 81 retailers in May and June, search engine marketing is lauded …