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Expanded Wolverine Reorganizes Its Brand Groups

In People, What's New by Accessories StaffLeave a Comment


Rockford, MI–Wolverine Worldwide today announced a reorganization of its four operating groups into three. The move follows the company’s acquisition of Collective Brands’ Performance + Lifestyle Group, which included Sperry Top-Sider, Saucony, Stride Rite and Keds brands. According to Blake Krueger, Wolverine’s chairman/ceo, the new alignment will maximize brand synergies …