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Affluent Shoppers Are Playing a Larger Role in Fashion, Study Concludes

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Industry Experts

Stevens, PA—Although the so-called mass market accounts for the most sales in the fashion industry, a new study found that affluent consumers (the top 20% of U.S. households by income) account for about 40% of the total $361.2 billion fashion market. What’s more, these affluent consumers are accounting for the …

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Luxury Survey: Steep Downturn Ahead as Consumer Confidence Declines?

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Stevens, PA—If you think the debt ceiling debate may be hurting market confidence, consumer confidence among the nation’s most affluent shoppers dropped this month to lows like those in the Great Recession. According to Unity Marketing’s Luxury Consumption Index (LCI), an exclusive measure of consumer confidence among the economy’s most …

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Study: Wealthiest Shoppers Decline in Better Dept Stores

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Stevens, PA—Although the nation’s wealthiest consumers, those with incomes $250,000 and above, have reportedly returned to shopping, some of their standby department store favorites may be losing out on their dollars. In its quarterly survey of the top 2% of U.S. households, Unity Marketing found that fewer “ultra-affluents” are shopping …