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New York & Company, Eva Mendes Collaboration Extended to 2019

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

New York—Just because a retailer collaborates with a celebrity or designer doesn’t mean it’s always successful. Witness the disastrous Target + Neiman Marcus Christmas merchandise.Or Linda Lohan collaborating with Ungaro (what were they thinking?) One that is working: New York & Company and actress and style icon Eva Mendes. They both announced Thursday …