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H&M to Debut Fashion Collection Collaboration with Coachella

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

New York—H&M is famous for its collaborations with well-known ready-to-wear designers (most recently the sell-out collaboration collection of Alexander Wang). Now the fast fast retailer plans its first ever “festival” collaboration with the Coachella Valley Music & Arts Festival. Already a sixth-year sponsor of the festival, H&M is taking its …