The best store signs on Abbot Kinney’s shopping stretch in LA
Not Your Mother’s Pearls: Carolee Rebrands Under New Creative Director
A rebranding plus a twice-yearly luxury capsule
Marketing: “Jewelers Do It Better” Campaign Brings the Jewelers Behind the Designs to Life
“Jewelers Do It Better,” or so says the latest consumer marketing campaign from jewelry trade organization MJSA. Created to boost the jewelry industry, the Jewelers Do It Better campaign and corresponding site jewelersdoitbetter.com promotes the jewelry, of course, but puts special emphasis on the manufacturers and designers themselves, telling their stories …
Why You Should Be Paying More Attention to Your Holiday Email Marketing
Industry Experts
During the holidays, retailers and brands alike need to step up their email marketing campaigns, but it’s essential to really understand what works and doesn’t.
You Can Soon Buy Cool Jewelry from a Vending Machine at the Brooklyn Museum
Marla Aaron jewelry is setting a fine example for innovative retailing by selling her fine jewelry at the Brooklyn Museum, in vending machines!
Sociomantic Labs: August Will Bring Spike in Spending
This summer, news that back-to-school spending would reach an all-time high came as a welcome respite to struggling retailers. If you have yet to see the proof, never fear, the best is yet to come. New data from Sociomantic Labs (a programmatic ad solution that helps marketers reach consumers based on real-time and …
The Best Fall Accessories Campaigns: Part II
This year, brands are coming out swinging with Fall ad campaigns, and 10 just wasn’t enough! Enter round two, featuring decade-surfing looks and space-age styling.
MICHAEL KORS DROPS FALL 2017 CAMPAIGN STARRING EDIE CAMPBELL
Michael Kors has tapped British model Edie Campbell for its Fall 2017 campaign and the results are nothing short of full-on glamour. The campaign was shot by renowned fashion photographer Mario Testino in the back of a vintage car in London, where Campbell is seen draped in a sexy gold …
ASHLEY GRAHAM, TAYE DIGGS AND OTHERS STAR IN NORDSTROM’S ANNIVERSARY SALE CAMPAIGN
Nordstrom dropped its newest campaign featuring famous faces for its anniversary sale.
SOFIA COPPOLA DIRECTS SHORT FILM FOR CARTIER
Cartier is reissuing its Panthère jewelry watch, a relic from the 1980’s, and it’s called on a Hollywood power player to create a short film to mark the occasion. Sofia Coppola, an Academy Award-winning director and style icon in her own right, has directed the commercial, due out on social media and in …
INSTAGRAM EXPANDS ITS IN-APP SHOPPING FEATURE
In November of last year, Instagram unveiled a new shopping feature that allowed brands to provide product information to users within photos. Now, off that feature’s success, the photo-sharing app is expanding upon it with a” tap to shop” button on the bottom left corner of pics. Once a user clicks …
LESSONS FROM SXSW: THREE TAKEAWAYS IN BRANDING AND MARKETING
South by Southwest (SXSW) has exploded from a local Austin, TX music festival in the 1980’s to a booming three-part conference that still has a music component but now also lists film and interactive events on its line-up. The festival just wrapped up last week, where experts and influencers spoke at …
WHAT ATTRACTS THE ELUSIVE MILLENNIAL SHOPPER?
From their obsession with taking selfies to their kale addiction, millennials remain an enigma to traditional retailers. So, how are they supposed to attract that key demographic? eMarketer recently released some eye-opening information about millennial consumer behavior, revealing exactly what millennials are looking for when it comes to shopping. Below, some key …
NEW TED BAKER CAMPAIGN FEATURES SHOPPABLE VIDEO, WITH A NOD TO THE KARDASHIANS
Keeping up with Ted Baker’s latest collection just got easier. The British fashion brand just released its second shoppable video, named Keeping Up With The Bakers, a cheeky and apparent riff on Keeping Up With The Kardashians. The film stars Tara and Trevor Baker, a fashionable couple whose mantra is …
WHAT DO CONSUMERS WANT? TECHNOLOGY, SAYS INT. COUNCIL OF SHOPPING CENTERS
What do consumers want out of their shopping experiences? More technology, a resounding answer found by International Council of Shopping Centers’ (ICSC) new study released this week. As it turns out, consumers welcome technology that provides access and ease to the shopping experience, a demand found across all ages. They …
INSTAGRAM’S TOP 5 MOST ENGAGED FASHION BRANDS
As brick-and-mortar stores are closing regularly and malls are being abandoned in droves, online shopping has become key to staying alive in retail. And the switch to virtual storefronts has fashion brands re-strategizing entire marketing plans to promote their online business. Traditional methods would dictate a comprehensive PR, advertising and in-store …
LOEWE’S NEW AD CAMPAIGN IS ALL ABOUT THE ACCESSORIES, AND GISELE
Loewe today dropped its newest ad campaign and there’s a lot to talk about. First, the campaign is for its Autumn/Fall 2017 collection. Yes, you read that right. The legendary Spanish luxury fashion label decided to release a series of 3,000 fly posters plastered throughout Paris ahead of its A/W …
NORDSTROM, TOPSHOP LAUNCH CO-BRANDED EMOJI KEYBOARD
Making a fashion wish list with items from Topshop at Nordstrom? Why type it out in plain boring words when you can utilize cute fashion symbols that represent actual merchandise sold there? Retailers Topshop and Nordstrom have come up with a clever way to promote their fashion items: a co-branded …
EXPERT: 5 WAYS TO MAKE WORD-OF-MOUTH MARKETING WORK FOR SMALL BUSINESSES
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. In a recent blog post, Danziger offers 5 word of mouth marketing solutions for small businesses. New research …
Charming Charlie Names VP of Marketing
News
Accessories retail chain Charming Charlie has hired Ujjwal Dhoot as its vice president of marketing. Dhoot has previously worked as chief marketing officer for FSAStore.com, vice president of marketing at online art retailer 20×200, and vice president of marketing for PetCareRx.com. Launched in 2004 by current CEO Charlie Chanaratsopon, Charming …