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Marketing: “Jewelers Do It Better” Campaign Brings the Jewelers Behind the Designs to Life

In What's New, Industry News by Lauren Parker, Accessories Magazine

“Jewelers Do It Better,” or so says the latest consumer marketing campaign from jewelry trade organization MJSA. Created to boost the jewelry industry, the Jewelers Do It Better campaign and corresponding site jewelersdoitbetter.com promotes the jewelry, of course, but puts special emphasis on the manufacturers and designers themselves, telling their stories …

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WHAT ATTRACTS THE ELUSIVE MILLENNIAL SHOPPER?

In Marketing, What's New by Christine Galasso

From their obsession with taking selfies to their kale addiction, millennials remain an enigma to traditional retailers. So, how are they supposed to attract that key demographic? eMarketer recently released some eye-opening information about millennial consumer behavior, revealing exactly what millennials are looking for when it comes to shopping. Below, some key …

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Charming Charlie Names VP of Marketing

In News, What's New, People by Marilise Gavenas

News

Accessories retail chain Charming Charlie has hired Ujjwal Dhoot as its vice president of marketing. Dhoot has previously worked as chief marketing officer for FSAStore.com, vice president of marketing at online art retailer 20×200, and vice president of marketing for PetCareRx.com. Launched in 2004 by current CEO Charlie Chanaratsopon, Charming …