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WHAT ATTRACTS THE ELUSIVE MILLENNIAL SHOPPER?

In Marketing, What's New by Christine GalassoLeave a Comment

From their obsession with taking selfies to their kale addiction, millennials remain an enigma to traditional retailers. So, how are they supposed to attract that key demographic? eMarketer recently released some eye-opening information about millennial consumer behavior, revealing exactly what millennials are looking for when it comes to shopping. Below, some key …

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WHAT DO CONSUMERS WANT? TECHNOLOGY, SAYS INT. COUNCIL OF SHOPPING CENTERS

In Marketing, Retail News, What's New by Christine GalassoLeave a Comment

What do consumers want out of their shopping experiences? More technology, a resounding answer found by International Council of Shopping Centers’ (ICSC) new study released this week. As it turns out, consumers welcome technology that provides access and ease to the shopping experience, a demand found across all ages. They …

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EXPERT: 5 WAYS TO MAKE WORD-OF-MOUTH MARKETING WORK FOR SMALL BUSINESSES

In Industry News, What's New by Accessories StaffLeave a Comment

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer.  She is president of Unity Marketing, a marketing consulting firm she founded in 1992. In a recent blog post, Danziger  offers 5 word of mouth marketing solutions for small businesses. New research …

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Saks Elevates Online Retail via Live Chat, Social Media

In eCommerce, Industry News, Marketing, Reports, What's New by Accessories StaffLeave a Comment

In a very digitalized age, retail companies like Hudson’s Bay are continuously finding ways to integrate online shopping into their consumers’ everyday life. Just recently, the group announced that it is now heightening its e-retail operations for one of its biggest ventures, Saks Fifth Avenue. Through this endeavor, Saks executives …