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Saks Elevates Online Retail via Live Chat, Social Media

In eCommerce, Industry News, Marketing, Reports, What's New by Accessories StaffLeave a Comment

In a very digitalized age, retail companies like Hudson’s Bay are continuously finding ways to integrate online shopping into their consumers’ everyday life. Just recently, the group announced that it is now heightening its e-retail operations for one of its biggest ventures, Saks Fifth Avenue. Through this endeavor, Saks executives …

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Report: Simple Campaigns Can Help Retailers Reach Latinos at Holiday

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There are simple, cost-effective, and easily-executable campaigns targeting specific cultural customer segments can work well to cut through the holiday clutter and yield powerful results. For instance, The Commons Mall, located in a diverse suburb near Seattle called on Latina Creative Agency (LCA), devised a campaign to help build engagement, …

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Olivia Wilde Shows Off H&M’s Sustainable Style with Conscious Exclusive

In Marketing, People, What's New by Accessories StaffLeave a Comment

New York–H&M is touting its new Conscious Exclusive collection as proof that “fashion can be sustainable using fabrics such as hemp, organic linen, and organic leather to create stylish pieces to contribute to a more sustainable fashion future.” The collection, worn in the campaign exclusively by actress/ humanitarian Olivia Wilde, will be available …

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Survey: Average Super Bowl Fan to Spend 14% More for Patriots/Seahawks Match-Up

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Washington—While “Deflategate”—allegations that the New England Patriots used deflated footballs during last weekend’s AFC championship games—may threaten to overshadow the Patriots’ Super Bowl matchup with the Seattle Seahawks, but so far consumers are hyped over the Sunday, February 1, matchup for Super Bowl XLIX. So much so that they plan …