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MACY’S ROLLING OUT ITS IRIS APFEL X INC. COLLAB THIS MONTH

In Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment

Macy’s has teamed up with fashion’s hottest cover girl! The recently turned 95-year-old Iris Apfel (happy birthday, Iris!) has partnered with I.N.C International Concepts, exclusively at Macy’s, for a line of clothing and accessories that’s just as vibrant as she is. Aptly named “Iris Meets INC”, the clothing and jewelry …

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HARRIS POLL NAMES MACY’S DEPARTMENT STORE OF THE YEAR

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The Harris Poll® 2016 EquiTrend® Study is out and the 28th annual study shows that in the fashion retail world, leaders include Macy’s, Nordstrom, Kohl’s.com, DSW Shoes and TJ Maxx. Measuring brands’ health over time, the EquiTrend Brand Equity Index is comprised of three factors–Familiarity, Quality and Purchase Consideration–that result …

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Macy’s, Elton John, Lady Gaga Launch Love Bravery

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Macy’s has partnered with Grammy® and Golden Globe®-winning icon Lady Gaga, and Grammy, Tony® and Academy Award®-winner Sir Elton John to create Love Bravery, a limited-edition line of clothing and accessories that inspire compassion and combat prejudice. Love Bravery falls under Macy’s American Icons campaign, including shirts, sweats, outerwear, clutches, …

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Macy’s Named One of Harris Poll’s 13 “Rapid Risers”

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Macy’s Inc. received some good news from the Harris Poll’s 28th annual EquiTrend Study, which reveals the strongest brands in nearly 100 categories across the media, travel, financial, automotive, Entertainment, retail, restaurants and household industries, based on consumer response. The department store giant not only made the poll’s top 100 …

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Macy’s Teams Up with AwesomenessTV for New Gen Z Brand

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New York– Macy’s has partnered with AwesomenessTV to debut In Awe of You, a lifestyle brand aimed at the Gen Z (AKA “Post-Millennials” or “Plurals”) ingénue. The line features coquettish dresses, trendy clutches and other whimsical accessories such as nail decals, mobile chargers and temporary tattoos. Hitting stores this month, …

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Celebrities to Raise Awareness Of Heart Disease In Women at Go Red For Women 2016 Fashion Show

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New York—It’s become a semi-annual event, a highlight of New York Fashion Week. The American Heart Association announced Thursday that the Go Red For Women Red Dress Collection 2016 presented by Macy’s will return to New York Fashion Week at Skylight at Moynihan Station on Thursday, February 11. The fashion …