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MACY’S CELEBRATES “YEAR OF THE ROOSTER” / LUNAR NEW YEAR

In Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment

It’s the Chinese Year of the Rooster, and Macy’s stores across the country are paying tribute. Lunar New Year 2017 will feature various educational activities and special commemorative events such as artistic performances, music, fashion, in-store visuals and cosmetic presentations. “Macy’s is proud to continue our long-standing commitment to diversity, …

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MACY’S UNVEILS ‘THE APPLE SHOP’ IN ITS HERALD SQUARE FLAGSHIP

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It was quite the site to see, Apple’s signature sleek look contrasting the extravagance of Macy’s majestic Main Floor at its Herald Square location. Laptops were presented alongside makeup and jewelry, Trolls merchandise could be seen peeping out from behind a barrier wall with digital displays. And, as Macy’s CEO Terry Lundgren …

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MACY’S TEAMS UP WITH DREAMWORKS AND GETS TROLLIFIED

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Macy’s is joining DreamWorks as they take us on a music-filled, heart and hair raising adventure in the new film Trolls this fall. The retailer is getting fully “trollified” with exclusive troll-inspired merchandise and promotional efforts, including themed helium balloons at the 90th Anniversary Macy’s Thanksgiving Day Parade. Kicked off at a Macy’s Presents …

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MACY’S ROLLING OUT ITS IRIS APFEL X INC. COLLAB THIS MONTH

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Macy’s has teamed up with fashion’s hottest cover girl! The recently turned 95-year-old Iris Apfel (happy birthday, Iris!) has partnered with I.N.C International Concepts, exclusively at Macy’s, for a line of clothing and accessories that’s just as vibrant as she is. Aptly named “Iris Meets INC”, the clothing and jewelry …

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HARRIS POLL NAMES MACY’S DEPARTMENT STORE OF THE YEAR

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The Harris Poll® 2016 EquiTrend® Study is out and the 28th annual study shows that in the fashion retail world, leaders include Macy’s, Nordstrom, Kohl’s.com, DSW Shoes and TJ Maxx. Measuring brands’ health over time, the EquiTrend Brand Equity Index is comprised of three factors–Familiarity, Quality and Purchase Consideration–that result …