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Macy’s, Elton John, Lady Gaga Launch Love Bravery

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Macy’s has partnered with Grammy® and Golden Globe®-winning icon Lady Gaga, and Grammy, Tony® and Academy Award®-winner Sir Elton John to create Love Bravery, a limited-edition line of clothing and accessories that inspire compassion and combat prejudice. Love Bravery falls under Macy’s American Icons campaign, including shirts, sweats, outerwear, clutches, …

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Macy’s Named One of Harris Poll’s 13 “Rapid Risers”

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Macy’s Inc. received some good news from the Harris Poll’s 28th annual EquiTrend Study, which reveals the strongest brands in nearly 100 categories across the media, travel, financial, automotive, Entertainment, retail, restaurants and household industries, based on consumer response. The department store giant not only made the poll’s top 100 …

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Macy’s Teams Up with AwesomenessTV for New Gen Z Brand

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

New York– Macy’s has partnered with AwesomenessTV to debut In Awe of You, a lifestyle brand aimed at the Gen Z (AKA “Post-Millennials” or “Plurals”) ingénue. The line features coquettish dresses, trendy clutches and other whimsical accessories such as nail decals, mobile chargers and temporary tattoos. Hitting stores this month, …

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Celebrities to Raise Awareness Of Heart Disease In Women at Go Red For Women 2016 Fashion Show

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New York—It’s become a semi-annual event, a highlight of New York Fashion Week. The American Heart Association announced Thursday that the Go Red For Women Red Dress Collection 2016 presented by Macy’s will return to New York Fashion Week at Skylight at Moynihan Station on Thursday, February 11. The fashion …

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Etsy Shop Opens in Re-Designed Macy’s Herald Square Basement

In Industry News, Marketing, What's New by Jeff PrineLeave a Comment

New York—It wasn’t so many years ago that traditional bricks and mortar retailers were worrying about the prospect that websites promoting emerging designers would take away business, especially twenty-somethings. A lot has changed. For example, today Etsy, the peer-to-peer e-commerce website focused on handmade or vintage items, opened the first …