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MACY’S TEAMS UP WITH DREAMWORKS AND GETS TROLLIFIED

In Marketing, Retail News, What's New by Accessories StaffLeave a Comment

Macy’s is joining DreamWorks as they take us on a music-filled, heart and hair raising adventure in the new film Trolls this fall. The retailer is getting fully “trollified” with exclusive troll-inspired merchandise and promotional efforts, including themed helium balloons at the 90th Anniversary Macy’s Thanksgiving Day Parade. Kicked off at a Macy’s Presents …

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MACY’S ROLLING OUT ITS IRIS APFEL X INC. COLLAB THIS MONTH

In Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment

Macy’s has teamed up with fashion’s hottest cover girl! The recently turned 95-year-old Iris Apfel (happy birthday, Iris!) has partnered with I.N.C International Concepts, exclusively at Macy’s, for a line of clothing and accessories that’s just as vibrant as she is. Aptly named “Iris Meets INC”, the clothing and jewelry …

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Macy’s, Elton John, Lady Gaga Launch Love Bravery

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Macy’s has partnered with Grammy® and Golden Globe®-winning icon Lady Gaga, and Grammy, Tony® and Academy Award®-winner Sir Elton John to create Love Bravery, a limited-edition line of clothing and accessories that inspire compassion and combat prejudice. Love Bravery falls under Macy’s American Icons campaign, including shirts, sweats, outerwear, clutches, …

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Macy’s Named One of Harris Poll’s 13 “Rapid Risers”

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Macy’s Inc. received some good news from the Harris Poll’s 28th annual EquiTrend Study, which reveals the strongest brands in nearly 100 categories across the media, travel, financial, automotive, Entertainment, retail, restaurants and household industries, based on consumer response. The department store giant not only made the poll’s top 100 …