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Fam Brands/Bally Total Fitness Signs Licensee for Fitness Monitoring, Wearable Tech

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Commerce, CA—FAM Brands has been aggressively signing licensees for its fitness brands. The latest related to one of the hottest categories at retail: wearable technology. Last month, Sakar International became the latest licensee to ink a deal with FAM’s Bally Total Fitness brand for wearable technology, fitness monitoring and electronic …

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Pendleton Partners with Ricardo Beverly Hills on Luggage

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Portland, OR—Pendleton Woolen Mills, an iconic American lifestyle brand, has partnered with Ricardo Beverly Hills, one of the largest luggage companies in America, under a licensing agreement for the Pendleton brand. The new Pendleton Luggage Collection will feature the company’s exclusive patterns printed on Ricardo’s softside and hardside luggage, with …

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Catherine Deneuve, Marcolin Reaffirm Licensing Agreement

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Longarone (Belluno), Italy—French beauty and film star Mlle Catherine Deneuve inked a renewal with Marcolin Group for the her licensing agreement for the design, production and worldwide distribution of Catherine Deneuve Lunettes optical frames and sunglasses. Initially launched through a licensing partnership with Viva International in 1989, this new multiyear …

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Emilio Pucci, Marcolin Sign a Worldwide Exclusive Eyewear License

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Longarone (Belluno), Italy—Marcolin Group and Emilio Pucci announce having reached the worldwide exclusive license agreement for the design, production and distribution of sunglasses and eyeglasses for fashion brand Emilio Pucci. The license, effective January 2015 with the launch of the first sunglasses collection, will have the duration of five years, …