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Do “Price Events” Show a New Flexibility in JCPenney’s No-Sale Policy?

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Plano, TX—Shares of JCPenney edged up this week after plummeting upon the department store’s third quarter report in November. Some retail analysts suggests that the market is reacting to JCPenney’s recent sales promotion offers. When Ron Johnson, JCP’s chief executive, announced nearly a year ago that the retailer would no …

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Holiday Cheer: JCPenney Surprising 12 Cities with Acts of Generosity

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Plano, TX—If you’ve been following JCPenney’s transformation over the last six months, you’d know that many of the department store’s units are undergoing major renovations while will continue through next year. But that’s not stopping the company from launching a coast-to-coast “Holiday Giving Tour.” The 12-day tour began Nov. 27, …

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JCPenney to Bow Limited Edition Holiday Design Collections

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Plano, TX—Neiman Marcus and Target aren’t the only national retailers to snag limited edition designer holiday collections. JCPenney announced Thursday that it added three new designers to its 2012 holiday line up: LULU by Lulu Guinness, Jenny Packham Boudoir and Double Happiness Vivienne Tam. Each collection includes handbags, fashion accessories …

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JCPenney Tweaks Price Strategy—Again

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Plano, TX—JCPenney is reportedly rethinking one of the points in its three point everyday low pricing strategy and bringing back “clearance” to its promotional vernacular. When the department store implemented its “Fair and Square” strategy in February, eliminating coupons and price-off discounts, all merchandise was priced as either everyday low …

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JCPenney Taps “Project Runway” Judge for Fashion Post

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Plano, TX—Although JCPenney has mum about its partners for its upcoming specialty-shops-with-the-store concept (save Cynthia Rowley, Tourneau, Michael Graves, Betsey Johnson, Vivienne Tam, Lulu Guiness and Nike), the company nonetheless announced another new fashion partner today: Nina Garcia, judge of “Project Runway,” and fashion director of Marie Claire. According to …

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JCPenney Eliminates 350 More Jobs at “Leaner” Home Office

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Plano, TX—Saying that JCPenney’s “leaner and more simplified operating structure is fundamentally complete,” Ron Johnson, the retailer’s ceo, said today that another 350 employees would be eliminated from its headquarters here. “In April, we began right-sizing our headquarters from a people perspective to align our teams with JCPenney’s new business …

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JCPenney President Departs, CEO Johnson to Assume Duties

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People

Plano, TX—Michael Francis, the former Target chief marketing officer hired to help get the message out about JCPenney’s transformation, has left the company, JCPenney said Monday. Francis, who was president at JCPenney, left the company effective Monday. Chief executive officer Ron Johnson will assume Francis’ marketing, merchandising and sourcing duties. …