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FIT’s Exposed: A History of Lingerie to Offer Plenty of Lacy Inspiration

In Industry News, What's New by Lauren ParkerLeave a Comment

New York—Madonna might have kicked off the underwear-as-outwear trend back in the ’80s, but she certainly didn’t invent lingerie! Lingerie has a long, storied history, helping literally shape women’s bodies throughout the centuries (whalebone corsets, anyone?). To see lingerie’s evolution, be sure to check out Exposed: A History of Lingerie at The …

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Hanesbrands Completes $583 Million Purchase of Maidenform

In Industry News, What's New by Jeff PrineLeave a Comment

Winston-Salem, NC—Hanesbrands Inc. said today that it had completed its purchase of Maidenform Brands Inc. for $583 million, an acquisition that is expected to add growth and cost-savings. Maidenform will greatly add to Hanesbrands’ intimate apparel brands that include Playtex, Bali, Barely There and Wonderbra. Among Maidenform brands are Maidenform, …