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Report: Simple Campaigns Can Help Retailers Reach Latinos at Holiday

In Industry News, What's New by Accessories StaffLeave a Comment

There are simple, cost-effective, and easily-executable campaigns targeting specific cultural customer segments can work well to cut through the holiday clutter and yield powerful results. For instance, The Commons Mall, located in a diverse suburb near Seattle called on Latina Creative Agency (LCA), devised a campaign to help build engagement, …

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Report: Fulfillment Improvements Boost Holiday E-commerce Sales

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Industry Experts

New York—E-commerce flourished within a moderately strong 2014 holiday season, growing 16% year-over-year to $72.03 billion, according to  eMarketer’s “Holiday Shopping Preview” report. Retail overall had more moderate success, with sales rising 3.5% to $850.58 billion. Similar growth patterns should repeat next year, when e-commerce will grow 14.4% and retail …

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Kohl’s Q4 Results Beat Estimates, to Increase Omnichannel Spending

In Industry News, Reports, What's New by Jeff PrineLeave a Comment

Menomonee Falls, WI—Kohl’s Corp. reported today a better-than-expected fourth quarter as its comparable store sales improved. The department store posted a 17% increase in its fourth quarter earnings to $369 million, or $1.83 per share, “driven by higher sales, comps growth and prudent management of expenses and inventories.” Net revenue …

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MarketLive Index Results Show 125% Increase in Retailer Revenues Coming from Smartphones

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Petaluma, CA—Would we really be that smart without our smartphones? As mobile devices become even more inextricably linked to our daily activities, retailers are seeing a dramatic increase in smartphone use not only for shopping, but also purchasing. In its recent quarterly Performance Index report, MarketLive, a Total Commerce technology …

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NRF Holiday Results: Sales Increased 4%

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New York–Confident consumers stocked up on holiday gifts and other merchandise over the 2014 holiday season, helping boost overall holiday retail sales to their highest level since 2011. According to the National Retail Federation, December retail sales, which exclude automobiles, gas stations and restaurants, decreased 0.9% seasonally adjusted month-to-month, and …

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Stage Stores Posts 6.5% Rise in Holiday Comp Sales

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Houston–Stage Stores reported comparable sales up 6.5% for the holiday months of November and December. “We are very pleased with our holiday sales and margin performance,” said CEO Michael Glazer in a statement. “Footwear, women’s and cosmetics categories were especially strong. Our customers responded well to our holiday assortments, marketing, …

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Retailers Added 2,000 Jobs in December, Bringing Total to 176,000 in 2014

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Washington–Retail industry employment increased by 2,000 jobs in December as healthy hiring gains in general merchandise and sporting goods stores were offset by declines in clothing and furniture stores, the National Retail Federation said today. Retail employment for 2014 climbed by 176,000 jobs over the year before, according to NRF’s …

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Holiday Windows 2014: Barneys Gets Baz Dazzled

In Marketing, What's New by Lauren ParkerLeave a Comment

New York–Prepare to be (Baz)Dazzled! Baz Luhrmann, the spectacle-loving director/producer/writer from Down Under, transforms Barneys New York holiday windows into yet another eye-popping even of theatrical proportions. Here, he takes basic human themes (like “Truth”) and turns them into something otherworldy. Live, scheduled performances (a celestial ice princess, a wise …