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H&M LAUNCHES NEW RETAIL BRAND, ARKET

In Retail News, What's New by Christine Galasso

H&M announced in its latest financial results call to investors that it will launch Arket, a new retail brand focused on health and wellness, inspired by its Scandinavian roots this summer. The merchandise selection will feature women’s, children’s and men’s ready to wear and accessories along with a niche home department. …

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H&M Partners with Coachella Again

In What's New, Industry News by Lauren Parker

H&M sure loves Coachella! The Swedish fast-fashion chain is teaming up once again with Coachella Valley Music and Arts Festival for a co-branded collection for girls and guys under the claim #HMLovesCoachella.The collection will launch in U.S. stores on March 24th. The California festival begins April 15. H&M states its …

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H&M, Olivia Wilde, and Conscious Commerce Celebrate The Launch Of The Conscious Pop-Up

In Marketing, What's New, People by Accessories Staff

New York—In honor of H&M’s new Conscious Exclusive Collection’;s pop-up store, the Swedish retail giant–along with Olivia Wilde and Barbara Burchfield of Conscious Commerce–celebrated the launch of an intimate dinner Tuesday night at Cafe Clover. Guests including Catarina Midby (Sustainable Fashion Advisor, H&M), Dakota Fanning, Jason Sudeikis, Maggie Gyllenhaal, Rosario …

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Olivia Wilde Shows Off H&M’s Sustainable Style with Conscious Exclusive

In Marketing, What's New, People by Accessories Staff

New York–H&M is touting its new Conscious Exclusive collection as proof that “fashion can be sustainable using fabrics such as hemp, organic linen, and organic leather to create stylish pieces to contribute to a more sustainable fashion future.” The collection, worn in the campaign exclusively by actress/ humanitarian Olivia Wilde, will be available …