View Post

H&M Goes Goth with “Girl with the Dragon Tattoo” Line

In Industry News, Marketing, What's New by Lauren Parker, Accessories MagazineLeave a Comment

Stockholm–We’ve been predicting a punky-goth fashion resurgence when the movie “The Girl with the Dragon Tattoo” launches its American version this December. Great minds think alike. Given that fast-fashion retailer H&M is based in Sweden, it’s not surprising that they thought to capitalize on the Swedish book and movie sensation. …