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Have It Your Way: Mass Customization

In eCommerce, Features, Marketing, What's New by Lauren Parker, Accessories MagazineLeave a Comment

Mass customization lets customers channel their inner designers at mass production prices. By definition, mass customization is “the production of personalized or custom-tailored goods or services to meet consumers’ diverse and changing needs at near mass production prices. Enabled by technologies such as computerization, internet, product modularization, and lean production, …