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UGG FW17 Campaign Features Real Californians

In What's New, Industry News by Lauren Parker, Accessories Magazine

UGG has released its Fall/Winter 2017 campaign featuring a cast of Californian photographers, musicians, actors, artists, surfers and skaters who embody the brand’s spirit. According to UGG, the campaign celebrates people who are “provocative, progressive, free-spirited, sensual, optimistic and warm.” Each season, UGG selects groups that represent the brand, and in …

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IN THE MARKET: WHAT’S IN STORE FOR FW17 AT 100% BLOOMINGDALE’S

In Marketing, What's New, Industry News by Lauren Parker, Accessories Magazine

As retailers aim to set themselves apart with in-house private brands, Bloomingdale’s has taken that concept to a whole new level with 100% Bloomingdale’s–an ambitious, year-old program whereby hundreds of designer exclusives are presented each season. At today’s Fall 2017 preview press event, Bloomingdale’s underscored how closely it works with …