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“Green” Marketers Alert: FTC Issues New Expanded Green Guides

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Washington—Before you start referring to your products as “environmentally friendly” or “eco-friendly”, you might ought to read The Federal Trade Commission’s revised “Green Guides,” new marketing guidelines aimed at ensuring environmental attributes of a product are truthful and non-deceptive. Released on Monday, the revisions to the FTC’s Green Guides reflect …

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FTC to Tighten Rules to Stop Misleading Eco Claims

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Washington–In an effort to prevent “green washing”–misleading information about a product’s environmental attributes–The Federal Trade Commission (FTC) is proposing new rules that would prevent misleading environmental claims. The changes are included in a proposed update to the “Green Guides” the FTC issues to advertisers. Among the proposals are would be …