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Share Digital Postcards with Swarovski’s Erika and Eliot App

In Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment

New York—They’re sparklier than those pesky Travelocity gnomes and a lot more fun to travel with. At least that’s the idea behind Swarovski’s latest marketing program, which incorporates characters Erika and Eliot—bejeweled figures introduced into the line in 2008. The app, which is available through Facebook, allows users to upload …

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“Pennies from Heaven” Campaign Benefits Afterschool Programs

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Plano,TX—JCPenney is looking for a penny (or two, three, four, etc) for its shoppers’ thoughts to help raise money to fund much-needed afterschool programs. The drive invites shoppers in more than 1,100 JCPenney communities to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference …

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Despite Divorce Plans, Jennifer Lopez, Marc Anthony Collections on Schedule

In Marketing, People, What's New by Accessories StaffLeave a Comment

Menomonee Falls, WI—While the timing of Jennifer Lopez’ and Marc Anthony’s divorce announcement couldn’t be more inopportune, Kohl’s still plans to launch their namesake collections in September. Kohl’s had called the launch of its exclusive Lopez and Anthony merchandise the largest in its history and the first time a celebrity …