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Bon-Ton Runs Healthy Heart Campaign

In Marketing, What's New by Dana Cassidy

Milwaukee, WI—It’s February and hearts are everywhere. Whether one is practically bursting with love or could use a little repair, Bon-Ton wants to take good care of it. Bon-Ton and the American Heart Association are partnering up this month to create the “Promise to Love Your Heart” campaign, providing customers …

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Shopping Study: Not All Social Media Sites Are Equal

In Industry News, What's New by Accessories Staff

Denver—Facebook may be generating the lion’s share of social media-driven shopping sessions, but Pinterest is driving the highest average spending per online shopping session. Perhaps because Pinterest’s image-oriented interface and curated content appear to be more effective than 140-character tweets in driving traffic to retail sites. That’s what RichRelevance, a …