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Visionworks Focuses on Younger Generations with Project Runway Junior Sponsorship

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

San Antonio, TX—The ever-popular “Project Runway” has had its share of sponsorship and tie ins with the fashion industry. Now, its spin-off “Project Runway Junior” is getting the same treatment. Visionworks, a national eyewear retailer with 700 locations, is partnering with Lifetime’s “ “Project Runway Junior.” For the two-part season …

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Item of the Day: Luca Pagni

In Item of the Day, What's New by Jeff PrineLeave a Comment

“Ordered Chaos.” Sounds like last minute shoppers crowding aisles as they finish their Christmas lists. But Italian eyewear designer Luca Pagni says he follows that philosophy when designing. “The human face is naturally asymmetrical, this is what makes it unique and fascinating” says Pagni. “Just as happens in nature, where …

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Adlens Bows “Greatest Advancement in Optics”–Adjustable Lenses

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Boston–Adlens has launched its ground-breaking adjustable prescription eyewear “AdlensFocuss”, which the leader in adjustable focus eyewear claims is “the greatest advancement in optics in more than 50 years.” AdlensFocuss provides the benefits of a single vision lens – full frame viewing area – with the best features of a progressive …

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Marcolin Inaugurates Its New Manufacturing Facility in Italy

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Longarone, Italy–Marcolin SpA inaugurated last week its new manufacturing facility in Longarone (Fortogna area), already functioning since the beginning of May. This operation is part of the quality enhancement process undertaken by Marcolin and allows the company to double its in-house Made in Italy production, while also increasing the area’s …

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Item of the Day: Frameri

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Here’s some eyewear that’s perfect for fickle fashionistas: Frameri. Frameri makes the first-ever boutique-quality, interchangeable prescription eyewear via swappable frames and lenses for both men and women. You can pop, lock and swap your lenses (here’s how it works) between different, Italian, handmade frames. (Frames cost $99 and lenses start …

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Safilo to Relocate Its North American Headquarters, Consolidates Its US Distribution Network

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Parsippany, NJ and Padua Italy–Safilo Group, the Italian eyewear creator and worldwide distributor of eyewear, recently announced the intent to relocate its North American headquarters which is currently co-located with a Distribution Center in Parsippany, NJ. This follows the decision to simplify and streamline operationally its US Logistics and Distribution …