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Black Friday Sales Drop as Shopping Trend Shift: NRF

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Washington—Early holiday promotions even before Thanksgiving, the continued growth of online shopping, and an improving economy changed the way millions of people approached the biggest shopping weekend of the year. According to NRF’s Thanksgiving Weekend Spending Survey conducted by Prosper Insights & Analytics, 55.1% of holiday shoppers were or will …

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Top Digital, Social Media Trends Driving Holiday Sales for Online Retailers

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Seattle–Global analytics and insights firm Blueocean Market Intelligence released its predictions today for the top digital and social media trends that online retailers will utilize to drive sales this holiday shopping season. Last year, retailers largely surpassed sales goals despite a relatively short shopping season, poor weather conditions and weak …

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Neiman Marcus Goes International with Luxury Website Purchase

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Dallas—Neiman Marcus Group hasn’t had an international presence until today. The luxury retailer revealed it is purchasing a global luxury online retailer and taking over a flagship luxury store in Munich, Germany. Neiman signed an agreement to acquire mytheresa.com from Christoph and Susanne Botschen and Action Capital Partners. It will …

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Macy’s Inc. Outlines Omnichannel Strategies, Including Apple Pay

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Cincinnati—Macy’s, Inc. today outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers. “Macy’s and Bloomingdale’s remain committed to operating at the forefront of innovation, as well as fostering a locally relevant shopping …

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Experiential Marketplace Launches New Fashion, Style Categories

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Industry Experts

San Francisco— IfOnly, an experiential marketplace that donates a portion of its proceeds to charities, recently announced the launch of its Fashion and Style categories, providing insider access to industry icons such as Oscar de la Renta, Diane von Furstenberg, Prabal Gurung, Lori Goldstein, Rachel Zoe, Jen Atkin, Katey Denno and Russell …

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10 Minutes With…BaubleBar

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A new $10 million investment is set to make BaubleBar’s already-hot fashion jewelry site even hotter. Founded in 2011 by two friends from Harvard Business School, New York-based jewelry e-tailer BaubleBar has since been setting the fashion jewelry world on fire because it understands what women want: trend-driven fashion jewelry …

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Retailers’ Top Online Tactics: Email, Display Ads, Searches

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Los Angeles—Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs. According to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, which surveyed 81 retailers in May and June, search engine marketing is lauded …

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Stuart Weitzman Announces New Chief Global Digital, E-commerce Officer

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New York–Stuart Weitzman Holdings, LLC announced today that Monica Schwartz has joined the company as Chief Global Digital and E-commerce Officer. In this newly created position, Schwartz will oversee all aspects of global e-commerce and digital strategies for the stuartweitzman.com platforms in the United States, Canada, Europe and Hong Kong, …

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11 Main Brings Local Shopping Experience to Online Selling

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San Mateo, CA–11 Main, Inc. today unveiled a new shopping destination that brings together a hand-selected collection of specialty shops and boutiques. As an invitation-only marketplace, 11 Main carefully selects merchants, making some of the best and most differentiated boutiques available to shoppers. 11 Main is backed by parent company …