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Infographic: Back to School Goes Mobile

In What's New, Industry News by Lauren Parker

In the Back to School (BTS) Shopping Goes Mobile in the U.S. infographic, advertising platform InMobi shows how mobile advertising influences the consumers’ buying decisions. The infographic highlights the consumers’ mobile shopping journey including how they are utilizing their mobile devices to shop, compare prices and research brand information, quickly …

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Secondhand is Cool for Back to School

In What's New, Industry News by Lauren Parker

While maybe not great for business retailers, secondhand clothing (and accessories) are good for the environment, and the movement is catching on. thredUP.com, an online shop to buy and sell like-new women’s and kids’ clothing, released its Second Annual Back-to-School Survey coinciding with the launch of its Back-to-School Shop. The …