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Share Digital Postcards with Swarovski’s Erika and Eliot App

In What's New, Industry News by Lauren Parker, Accessories Magazine

New York—They’re sparklier than those pesky Travelocity gnomes and a lot more fun to travel with. At least that’s the idea behind Swarovski’s latest marketing program, which incorporates characters Erika and Eliot—bejeweled figures introduced into the line in 2008. The app, which is available through Facebook, allows users to upload …