SWAROVSKI SET TO UPSTAGE AND RULE THE RED CARPET AT THE OSCARS

In News, What's New by Christine Galasso

oscars-2017-stage-design-01

It’s safe to say that on Oscar Sunday, the night will belong to Swarovski just as much as Hollywood’s biggest names. This year, for the tenth year since 2007, the Austrian crystal company has adorned the stage with over 300,000 sparklers, a dazzling set design and collaboration with Oscars Production Designer Derek McLane.

McLane set the stage with inspiration drawn from Hollywood Regency and Art Deco design, creating Oscar statuettes with individual strands of Swarovski crystals. “Where the crystals are and aren’t determines the shape of the statuette,we used about 150,000 crystals in the strands,” McLane told Architectural Digest. This is the fifth year McLane has designed the Oscar stage, who won a Primetime Emmy Award for his 2014 set, and this design tips the number of Swarovski crystals used over ten years past one million.

oscars-2017-stage-design-02

Swarovski has helped illuminate the stage with an additional one million crystals used by costume designers for dancers and performers at the awards. “Swarovski has a long history in cinema, going back to the early days of Hollywood,” says Nadja Swarovski, Member of the Swarovski Executive Board.

And if hundreds of thousands of crystals weren’t enough, the company is also debuting its new Atelier Swarovski collection as part of the Red Carpet Green Dress initiative. The Collection features Swarovski Created Diamonds and crystals that reflect Swarovski’s legacy of craftsmanship, innovation and commitment to responsible practices.
 
“We are excited to unveil our first Atelier Swarovski Fine Jewelry Collection on the Academy Awards red carpet this year,” Nadja went on to say. “The collection, which has been handcrafted in Paris with Swarovski Created Diamonds and crystals, is a reflection of our 120-year heritage, and the innovation, craftsmanship and sustainability embedded in our company’s DNA”
ITEM OF THE DAY: GEMMA ALUS ROCK EARRINGS
BREAKING TRENDS: MFW FALL 2017 GUCCI & NO.21