Swarovski Launches 2 Valentine’s Day Apps

In Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment

Swarovski Valentine's Day Mobile Site

New York—Valentine’s Day is rapidly approaching and Swarovski wants to help all those romantics out there.

The crystal company has launched a Facebook app and a mobile app, both of which speak to those either looking to find a date or to romance an existing one.

To help people find the perfect Valentine, the “Sparkling Personals” Facebook app analyzes users’ profile information, such as their star sign, in order to draw conclusions about their personality. After selecting some personal pictures, users choose one of three backgrounds—funny, adventurous or romantic—to enhance their personal ad. Once ready, the advertisement can be shared with their Facebook friends and displayed on their wall. To view the app, click here.

For those who already have a Valentine’s Sweetie, the “Sparkling Valentine’s Day Assistant” mobile app helps users find all sorts of locations to help them plan their evening, including florists, lingerie retailers, romantic restaurants, spas and Swarovski boutiques within walking or driving distance. The app uses Google Places technology and can direct users to places within walking or driving distance.

We can only hope that any girl on the receiving end of such great lengths will receive a nice piece of Swarovski jewelry as well.


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