New York—NFL players often score off the field with their fashion sense, and now their social media followers will have the ability to share their style. NFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association, and Stylinity, the first social commerce platform to make Selfies shoppable, announced today a licensing agreement that will allow NFL players to share their fashion styles on social media and enable fans to purchase their favorite “looks” simply by clicking on products in the photos.
Fans who like the items their favorite player is wearing can simply click on the “I Want It” button in the Shoppable Selfie, and the product(s) will be added to their e-commerce shopping cart on the participating brand’s website. Stylinity’s technology remakes the online fashion marketplace into a social shopping experience, providing an easy way for retail brands to connect with players, develop relationships with consumers and track sales driven by players’ shared images. NFLPI is the first partner within Stylinity’s celebrity division.