New York—With Style Room NYC Shopping Tour Experiences, accessories and apparel designers have a new way to get their name out there and move excess merchandise that doesn’t involve a hectic sample sale or discount flash site.
Rated #1 for Shopping in NYC on TripAdvisor, Style Room is a curated VIP shopping tour that brings private groups into Manhattan and Brooklyn designer showrooms through the metaphorical back door, letting them meet the designers, learn a bit about the business, and purchase fashions and accessories at a reduced rate.
It’s all created and run by Karen Parker O’Brien, a seasoned fashion industry veteran eager to teach clients about the industry and preserve the integrity of the designers’ brands.
“My goal is for designers to sell at wholesale or above (never below), so they always make full markup,” says Parker O’Brien, who notes the tours are private, controlled and exclusive. “It’s a win-win. The clients save off retail and the designers make their full markup. Subsequently, the stores appreciate this too because they don’t see their designers in off-price stores and on discount flash sites.”
The best part? It’s all educational and fun, from seeing designer trend boards of a future season to the festive atmosphere in the limousine shuttling the group from showroom to showroom. “I have clients from across the world coming back for their second, third, fourth and even fifth tours!” says Parker O’Brien, noting international clients from Australia to Europe to South America.
#1 on Trip Advisor for Shopping in NYC
Style Room rose to the top in under three years, underscoring the demand for a tour of such caliber among international tourists and locals alike. With so many repeat customers, Style Room is always seeking new designers to add to its mix as clients want to be introduced to new designers all the time. In addition, clients who come on repeat tours often request to visit designers they’ve already bought from so they can see their new collections.
“Designers really love the exposure, especially with our large international clientele,” says Parker O’Brien. “They get their pieces worn across the planet where they otherwise would never have gotten their name out.”
Style Room pulls from its extensive database of Made in NYC designers (both accessories and clothing). “Those are the brands with stock in their showrooms or nearby warehouses so shoppers can have instant gratification,” says Parker O’Brien.
Shoppers reap significant savings as well. Handbags retailing from $400-$850 are sold for $198-$350 on average; fashion jewelry retailing from $150-$600 is sold for $60-$250 on average; and other accessories retailing from $150-$300 are sold for $60-$150 on average. Women’s day to evening dresses and clothing retailing from $250-$650 are sold for $95-$300 on average.
Style Room tours are often themed for an additional twist, from husbands treating their wives to birthday celebrations to group of friends visiting NYC for the first time to large corporate companies giving the spouses a great shopping experience while the husbands are in conferences.