New York—Brazil may be the scene of the current World Cup competition, but one of its most famous denizens will be the new face of a footwear and accessories brand here.
Stuart Weitzman today announced that supermodel Gisele Bundchen as the new face of the brand for the fall 2014 advertising campaign. Shot by renowned fashion photographer Mario Testino, the black-and-white images embrace a “distinctively minimalist aesthetic while manifesting the intimate relationship between a woman and her shoes.”
Boots, Boots, Boots
The seductive Brazilian supermodel was chosen as the new face of the brand because of her international fashion icon status and her ability to personify the multi-facets of the Stuart Weitzman woman, from fashion forward trendsetter to sophisticated tomboy to multi-tasking mom to the quintessential girl-next-door.
In the world of Stuart Weitzman, “sexy” means being comfortable and confident in your own skin, and the campaign captures this essence in a relaxed, effortless way while clearly showcasing the new season’s essential silhouettes. With a spotlight on Weitzman’s trademark boots, in-demand trends including up-to-the- knee boots, combat boots and pointy-toe stiletto ankle boots take center stage. The iconic 5050 boot also gets updated with a ’60s-inspired Mod block heel and a strong stacked high heel.
The international advertising campaign will launch in the United States, Italy, France, England, Dubai, Germany, Spain and Asia. Outdoor advertising (billboards and kiosks) will run in Los Angeles, New York, Milan, Paris and Hong Kong. A behind-the-scenes video and additional creative content will be featured on www.stuartweitzman.com and in Stuart Weitzman boutiques.