STORY’S Newest Theme: Home for the Holidays x The Greatest Showman

In What's New, Industry News by Lauren Parker, Accessories Magazine

With concept retailer STORY continually rotates its themed stories, we’re thrilled that one keeps coming back. Home for the Holidays is the annual Holiday Gift theme but this time STORY is making sure its the Great Show on Earth! The circus theme centers around the upcoming 20th Century Fox musical: “The Greatest Showman” inspired by P.T. Barnum.

Open November 9th through January 1st, STORY takes you under the Big Top to experience the ultimate one-stop holiday gift guide, filled with over 2,000 gifts and exclusive collaborations organized within rooms themed for each of your gift recipients: him, her, kids, and everyone else. Designer David Stark, who transformed STORY into an enchanting three-ring circus in a nod to the musical, which opens this Holiday season.

“The film highlights the origins of show business and the spectacle that P.T. Barnum created. We like to think we do the same thing at STORY, so it felt organic to invite some of our favorite partners to collaborate and create gifts inspired by the film’s incredible visuals and themes,” shares STORY founder Rachel Shechtman.

Inspired by The Greatest Showman’s themes of magic and wonder, STORY created a collection of exclusive, limited-edition gifts, featuring original artwork by designers Zipeng Zhu and Sunday Afternoon. “Given the buzz and excitement around this sensational film, we thought STORY would be a perfect place to celebrate the creativity of this production through merchandise and design,” shares Jim Fielding, President of Consumer Products & Innovation, Twentieth Century Fox Consumer Products.

Some Highlights from the Greatest Showman Collection

Virginie Zendaya Necklaces: Showman Collection of acrobatic necklaces.

Edie Parker

Edie Parker Acrylic Box Clutches: Parker’s distinctive, party-ready clutches get the Showman treatment, decked in glittering motifs inspired by the film’s glamorous leading ladies.

Alexis Bittar


Alexis Bittar Jewelry: Alexis Bittar’s stackable jewelry comes alive in bold Showman inspired graphics and a glittering jewel toned color palette. And like the Showman, these bracelets look even better altogether.



Clare V. Leather & Suede Clutch: Clare V.’s signature leather and velvet clutch steps into the spotlight, dusted with metallic stripes that nod to The Greatest Showman’s gilded palette.

Casetify iPhone Cases: Casetify’s iPhone cases blend fashion-friendly graphics with every day function – be amazed by exclusive patterns and prints, inspired by The Greatest Showman

Denik Journals: Denik’s lined notebooks elevate the every day through artful covers, designed in collaboration with artists. For the holidays, The Greatest Showman inspired prints shine through metallic foil and rich jewel-toned covers.

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