STORY How Original

STORY’s New Story is…Originality

In Marketing, What's New, Profiles by Lauren Parker, Accessories Magazine

STORY How Original

Peanuts Global Artist Collective to tell its latest STORY…How Original.

Open thru October 7th, the retailer is blurring high art and hype culture into a retail experience that celebrates radical self-expression in an age of remixes and reboots. Limited-edition, artist-led drops and expression-centered merchandise moments incorporate the timeless wit and relatability of Snoopy, Charlie Brown, and the rest of Charles Schulz’s Peanuts gang to show and tell how originals continue to make and remake culture through their own lens.

STORY How Original

STORY How Original

STORY How Original

 

EXPERIENTIAL RETAIL

STORY always has a strong experiential element to its themes, and this one is no different. STORY How Original features new editions of original works from the Peanuts Global Artist Collective, an unprecedented, worldwide arts initiative that engaged seven contemporary artists to blend Schulz’s signature hand-drawn vision with their own mediums. The result? Larger-than-life murals created by artists Andre Saraiva x Mr. A,  AVAF,FriendsWithYou Nina Chanel Abney, Tomokazu MatsuyamaRob Pruitt, and Kenny Scharf and displayed in unexpected street locations in New York, San Francisco, Paris, Berlin, Mexico City, Tokyo, and Seoul.

STORY How Original

Vans Studio

With collaborations and creativity on the menu, brands like ChampionPinTrillHerschelAway, and Corkcicle  reimagined Peanuts art as apparel, accessories, and collectibles. Vans even set up a DIY studio where consumers can customize a pair of skate shoes on site. Independent brands like Prinkshop and artist Katie Kimmel serve up politicized statement tees and pooch-friendly pottery respectively. At STORY How Original Guests will also discover a as well as six weeks of events that center on self-expression and originality, including crafting sessions with Jessica Marquez of Miniature Rhino, the return of STORY’s signature Pitch Night, a kid-centered DIY event with Rockets of Awesome and more.

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