Store Savvy: Kara Ross Hosts a Rock Lobster “Dinner Party” to Unveil New Line

In Marketing, What's New by Lauren ParkerLeave a Comment

Kara Ross lobsterIt wasn’t Maine, Cape Cod or even Montauk, but lobsters were the menu highlight last week in New York when Kara Ross hosted a very creative “dinner party” at her Madison Avenue store.

The designer, who has both fine and fashion jewelry collections as well as a handbag line, has gone into tabletop, starting with her massive pearl-and-crystal encrusted lobsters.

To celebrate the theme and engage press and customers, Ross hosted a Rock Lobster party, stationed in the store window. Passersby got views of six crustaceans positioned around a table, who all appeared to be dining on Kara’s jewels.

And Instagram and Twitter were the dinner tickets.

Guests who Tweeted or Instagrammed photos of the lobsters were given lobster rolls from Luke’s Lobster. Hashtag: #rocklobsters. Talk about working for your dinner!

Ross did additional promotion with a gemstone-encrusted lobster emblazoned Vespa scooter, which spread the word around town.

Some Instagram posts:
Lobster Instagrams Kara Ross

Lobster Instagrams - Copy_Page_3_Image_0001

Lobster Instagrams - Copy_Page_1_Image_0001
Lobster Instagrams Kara Rpss


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