Are Store Brands a ‘Fundamental Defining Piece’ of the Retail Experience?

In The Daily Scoop by Accessories StaffLeave a Comment

Boxed, the online wholesaler and retailer of groceries, household products and health supplies, believes that private brands, when done well, are not just an add-on or “me too” value option anymore or just a way to drive margin expansion. According to Jeff Gamsey, VP of private label at Boxed, private brands can become a “fundamental defining piece” of the entire retail experience. Read more at Retail Wire.

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