“Something Borrowed” Bridal Campaign: $100K in Jewelry for a Lucky Bride

In Marketing, What's New, Industry News by Accessories Staff

jrdunnLighthouse Point, FL—Let’s see, a bride’s trousseau has something borrowed, something blue, something old and something new? What if that borrowed portion was $100,000 in diamond jewelry?

For some lucky bride who visits the upcoming Tacori trunk show at J. R. Dunn Jewelers, Oct. 18-19, that scintillating dream just might come true.

‘Something Borrowed’

All the brides-to-be purchasing an engagement ring at the trunk Show will be able to borrow up to $100,000 in diamond jewelry from J.R. Dunn on their wedding day for a 48-hour period, as part of the business’ “Something Borrowed” promotion. The couple will also earn an American Express gift card with their purchase, up to $1,000 for merchandise more than $5,000.

“Every woman dreams of looking and feeling like a princess when they get married,” said Ann Marie Dunn. “My family and I are so pleased to be able to help brides wear the jewelry of their dreams on their wedding day. Our diamond jewelry will make her feel like a queen!”

Visitors will have the opportunity to view the entire Tacori bridal and fine jewelry collections consisting of more than 500 engagement rings along with his and her wedding bands. Every gentleman purchasing a Tacori wedding band will receive a Tacori Sport Band complementary.

The family-owned-and-operated J.R. Dunn Jewelers has been in business for 45 years. Two generations work side by side to bring the best in selection and customer service to South Florida. The 8,000-square-foot showroom serves clients in Miami, Ft. Lauderdale, Deerfield Beach, Boca Raton, Delray Beach, Boynton Beach and West Palm Beach.

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