New York—Trendabl, a mobile social media platform designed for fashion enthusiasts, bows another fashion first: e-commerce, allowing its community of more than 1 million users to shop the items they see instantly without ever leaving their Trendabl feed.
Since Trendabl’s launch in 2012, retailers, media outlets, bloggers and celebrities such as Michael Kors, Barneys, Singer22, Harper’s Bazaar, Vanity Fair, Bag Snob, Sincerely Jules, Harley Viera-Newton and Nicky Hilton participated in Trendabl to share their original fashion-centric content. Trendabl allows its community to go beyond “likes’” and comments with its tagging technology: users can tag each item featured in the image with a designer or brand name. Furthermore, Trendabl’s expansion into e-commerce will allow users to shop the products they see in their feed with three easy clicks.
Jon Alagem, Trendabl’s chief executive/founder, says “With the addition of e-commerce, we’re creating a global social marketplace which meets the needs of our designers and retailers and the demands of our community.”
Users are now able to shop from multiple retailers and designers at the same time, with all of their buys housed in one universal shopping cart. This new technology allows brands, retailers and designers to connect with and meet the demands of a community that loves to shop without redirecting them or sending them to affiliate links.