Six “Iconoclasts” to Design New Versions of Vuitton Monogram

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Six "Iconoclasts" to Design New Versions of Vuitton Monogram

Georges Vuitton devised the Louis Vuitton Monogram in 1896

Six “Iconoclasts” to Design New Versions of Vuitton Monogram

Paris—Louis Vuitton is celebrating its iconic monogram (again)…this time with the help of six top designers who have been asked to design their take on the famous monogram.

The six “iconoclasts” taking part in the project are shoe designer Christian Louboutin, photographer Cindy Sherman, architect Frank Gehry, fashion designer Karl Lagerfeld, industrial designer Marc Newson and fashion designer of Comme des Garçons, Rei Kawakubo.

‘Interesting and Fun’

Spanning, blurring and redefining the disciplines of art, architecture and design, this diverse and extraordinary group has created a unique collection, says Delphine Arnault, executive vice president at Vuitton, who initiated the project along with the luxury brand’s artistic director Nicolas Ghesquière.

“When we talked with Nicolas about the extraordinary talents we would like to approach we simply went to those who are among the best in their fields,” says Arnault. “We were interested in people who work with their minds and their hands. I thought it was so interesting–and fun!–to have all of these different points of view on the Monogram. It is inspiring to see how they envision things, to see their perspectives. This is a group of geniuses.”

These very exclusive and limited editions will be available in selected Louis Vuitton stores worldwide from mid-October 2014. The Icon and the Iconoclasts: A Celebration of Monogram will also have a launch event in New York on Nov. 7.

The Louis Vuitton monogram was created in 1896 by Georges Vuitton incorporating the LV initials as a tribute to this late father, Louis Vuitton, who died four years previously.

Revolutionary in its time, the Monogram is one of the first symbols of French modern design. The pattern is composed of stylized flowers and letters organized geometrically – there is some debate as to whether the graphic design owes a debt to the neo-Gothic style or to the influence of Japonisme. The tiles in the Vuitton family home might also have inspired Georges.

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