Silver Institute Expands Silver Promotion Service Jewelry Marketing Initiative

In What's New, Industry News by Accessories Staff

SS_Trends_SpringNew York— The Silver Promotion Service (SPS) today announced that it is expanding the Savor Silver program (www.savorsilver.com) to include a new merchandise classification. Currently silver jewelry companies selected to participate in Savor Silver are designated as “Designers of Distinction” or “SilverMark Partners”. New participants will be identified as “Silver Style Partners.”

Commenting on the program expansion SPS Director Michael Barlerin said, “The addition of a ‘Silver Style Partner’ designation is in response to both popular demand within the industry and the opportunity to further increase the demand for silver jewelry. When Savor Silver was introduced, our focus was on designers and brands whose jewelry both manifested a high design aesthetic and were obviously silver jewelry from a visual perspective. The intent of the new ‘Silver Style Partner’ category is to enable the SPS to include jewelry made with silver and including gemstones and other metals.

A number of silver jewelry companies have approached the SPS in the past regarding participation in the program but were excluded because of our ‘visual criteria’. The SPS plans to initiate outreach to this category of manufactures in the coming weeks with the goal of incorporating the new brands into Savor Silver in September.”

Barlerin added, “The SPS also plans to announce the addition of new participants in both the current ‘Designer of Distinction’ and ‘SilverMark Partner’ categories. This will be done in conjunction with the introduction of an enhanced participant agreement.”

The Silver Promotion Service was introduced in 2008 by the Washington D.C.-based Silver Institute. The objective of the SPS is to develop and implement programs designed to enhance the image of and stimulate demand for silver jewelry in major international markets.

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