ShopperTrak Launches New, “Groundbreaking Analytics Platform”

In What's New, Industry News by Accessories Staff

shoppertrakChicago and New York–ShopperTrak, provider of consumer behavior insights and location-based analytics,  introduced its new Advanced Analytics platform, which seamlessly integrates multiple data sets into a centralized location, providing retailers and mall owners what they call “an unparalleled” view of what’s going on at retail.

Introduced at Javits Center during the NRF Big Show, Advanced Analytics aggregates a variety of data sets, including internal data (e.g., marketing campaigns and e-commerce) and external data (e.g., census, weather and macroeconomic),  in a single platform  so that retailers can analyze all relevant information in order to understand what is happening in their category, market and store.

Further, the platform allows retailers to integrate their individual data, including traffic gathered from ShopperTrak or third-party devices, in real time. Data visualization and mapping, which are key product features, ensure that trends are easily recognized and understood.

“ShopperTrak’s cutting-edge platform allows retail customers to effortlessly view and digest a variety of meaningful data sets, such as weather, shopper visits, and conversion rates,” said Chetan Ghai, ShopperTrak’s chief product officer. “Our in-depth integration and predictive capabilities offer critical context. Thus, the platform is instrumental in managing store and associate performance, setting goals and evaluating marketing effectiveness.”

Additionally, the platform offers peer grouping (i.e., internal benchmarking) in which retailers can view average traffic, sales, and conversion rates among a group of similar stores and determine how a single store ranks among them. From there, a retailer can implement targets that are dynamically set, based on chain and store success. As a result, retailers are able to influence their store performance like never before.

Last month, ShopperTrak was bought by fire protection and security firm Tyco, which had previously acquired UK-based traffic analytics specialist FootFall last summer.

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