Boston— ShoeBuy, an online retailer of shoes and apparel, today announced it has acquired a minority stake in Boston Boot Company. Financial details of the deal were not disclosed.
The acquisition marks ShoeBuy’s expansion into the footwear manufacturing business, and provides an opportunity for the company to directly deliver products to its customers.
“We are excited to acquire a stake in Boston Boot Company to uniquely expand ShoeBuy’s foothold in all things shoe-related. Boston Boot Company, with its commitment to and passion for quality, brings a new business, new expertise and new opportunities to ShoeBuy,” said ShoeBuy CEO Mike Sorabella.
Boston Boot Company’s mission is to craft high-quality boots, using the best ingredients in small batches. ShoeBuy hope to use its expertise in operations, fulfillment and marketing to expand the distribution of the Boston Boot products very quickly.
“At its core, Boston Boot Company, is a micro or ‘craft shoery.’ We use the finest materials, take incredible pride in our product from the eyelets to the insoles, and strive to produce superior boots for our customers,” said Joe Lyons, Boston Boot Company co-founder. “We are thrilled with the opportunity to benefit from ShoeBuy’s ecommerce expertise and broad reach to ensure maximum exposure for our brand. This partnership allows us to focus on making great boots – one pair at a time.”
Initially financed through a fundraising campaign via Kickstarter in 2013, the first boots were shipped in Spring 2013, Boston Boot Company now officers several collections, each with a classic, rugged and “independent spirit.”