How Shinola is Taking its ‘Built in Detroit’ Mission National

In The Daily Scoop by Lauren Parker, Accessories Magazine

At Shinola Detroit, a seven-year-old American-manufactured watch and leather goods lifestyle brand, the mission can all be tied back to a dark blue jacket. Travis Harrison, head of retail at Shinola, wore one on stage at the Future Stores Miami conference Wednesday during a keynote presentation on how the brand integrates storytelling into the store experience. “This is a workwear jacket,” he told Retail Dive during an interview after the speech, as he tugged on the sleeves. “It tethers that line of manufacturing and our ambassadors as they connect with our guests on the frontline. It’s that visual tie … it’s a sense of unity.” Read more at Retail Dive

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