Atlanta–Shelly Brown, wife of three-time Grammy Award winner Zac Brown, announces the launch of her lifestyle brand jewelry collection, the first in her series of fashion designs. The Shelly Brown jewelry collection, “versatile glam meets Boho-chic,” will debut at the New York Accessories Market May 3 to 5. The line will be sold at retail stores fall 2015.
Shelly is making a statement with her bold pieces, drawing inspiration from life at home and on the road.
“We’ve been fortunate enough to travel and by doing so I can’t help but be wildly influenced by the open road and the world around me,” said Brown. “I was inspired to craft a collection of jewelry that spoke to these influences; something that reflects the duality of our lifestyle, pieces that you can wear with a t-shirt and jeans or with a cocktail dress, day-to-night, or work-to-play.”
Brown will introduce adaptable pieces for the fascinating woman featuring a creative fusion of elements, textures, colors and styles. Swarovski crystals, leather fringe, antique and high-shine pieces all synthesize to create a line that is far from traditional.
“I enjoy mixing materials and textures, giving my collection a chic, yet relaxed vibe,” said Brown. “There’s an elegant meets edgy appeal. Everything can stand on its own or mixed with pieces a woman may already have. The entire line is really substantial and I am so happy with the quality.”
Made in USA
The jewelry collection, comprised of rings, earrings, necklaces and bracelets, are all made in the USA using organic and authentic techniques and retails on average from $200 to $400. Shelly creates each original piece by hand, leather is locally sourced at Southern Ground Artists in her native Atlanta, and all final pieces are produced in Rhode Island.
Designing at a young age, everything from pillows to prom dresses, Shelly has always been drawn to artistic endeavors. Upon graduating with a Fashion Design Degree from Bauder College in Atlanta, Shelly began exploring professional opportunities to fine-tune her craft. As fate would have it, along the way she met and married Zac and has since established herself as a major contributor in the creative direction for costuming and wardrobe for the band’s tours and music videos.
When they’re not on tour, Shelly and Zac reside outside Atlanta and spend as much time as possible on Florida’s Gulf Coast with their five children and four dogs.
Brown’s plans are to later translate her designs to fashion, handbags, shoes and accessories.