Sequential Brands Announces New Handbag, Accessories Partner for Joe’s Jeans

In What's New, Industry News by Jeff Prine

joes2New York–Sequential Brands Group, Inc., which acquired the Joe’s Jeans brand in September, announced this that it has signed a long-term licensing agreement with Showroom35 to design and manufacture handbags and small leathergoods for Joe’s Jeans.

“This is an exciting time for Joe’s Jeans as we begin to tell the brand’s lifestyle story through new product extensions and activate our growth platform for 2016 and beyond,” said Jameel Spencer, Division President of Fashion & Entertainment at Sequential Brands Group.

A full collection of handcrafted leather handbags and small leathergoods for women will launch in Fall 2016 at better department stores, Joe’s retail stores and online. The collection is positioned to retail between $138 to $288.

Coming Fall 2016

Brand founder and Creative Director Joe Dahan commented, “Adding another dimension to the brand experience has been something that our customers have come to expect and for the first time we are able to create a comprehensive collection to allow them to explore the Joe’s lifestyle.”

Terry McCormick, President of Showroom35, added, “We are thrilled to be expanding our partnership with Sequential and working closely with Joe Dahan to help bring his vision of a full-scale lifestyle collection for the Joe’s Jeans consumer to life.”

Founded in 2001, Joe’s is a casual chic brand synonymous with classic, modernized wardrobe staples ranging from premium denim to handcrafted collection pieces, and from contemporary accessories to footwear.. Joe’s is available eat fine department stores and specialty boutiques in the USA and internationally throughout Europe, Asia, Canada and Latin America at stores such as Nordstrom’s, Harrods, Liberty, Galeries Lafayette, Le Bon Marché, Printemps and Tsum.

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