Retail Bestsellers: What’s Hot Now at South Moon Under

In Industry News, Profiles, Reports, What's New by Accessories Staff

Berlin, MD—July typically has been a month of summer doldrums, especially at retail. But that’s changing as special sales pick up and parents are shopping even earlier for their back-to-school purchases.

As a new feature in Accessories magazine’s Daily Newsflash, we’re asking leading retailers of accessories to tell us exactly what is selling. For the summer, South Moon Under, a specialty retailer known for its “laid back and free spirited mindset,” supplied the first list of summer bestsellers.
Take a look below for South Moon Under’s selections (

Fringe Statement Necklace, Retail $48.50

VIVID JEWELRY-056-r-rDesert Dweller Flash Tattoos, Retail $31


Street Level Reversible Shopper Tote, $69.50


Rebecca Minkoff Sardina Straw Mini MAC, $175

rebecca minkoff

Two-Tone Straw Panama Hat, $29


Anna Beck Sterling Silver Aqua Center Medallion Studs , Retail $93.75


Ray-Ban Enamel Piped Aviator Sunglasses, Retail $175


Shiraleah 2 Tone Tassel Foldover Clutch, Retail $48.50