Seeing Clearer with the Kardashians?

In Marketing, People, What's New by Accessories StaffLeave a Comment

Shady Ladies? Kim, Kourtney and Kloe Kardashian modeling their new prescription sunglasses

Los Angeles–It’s pretty difficult not to see Kim, Kourtney and Khloe these days, but just in case your eyesight is failing, the enterprising sisters have added optical frames and prescription sunglasses to their ever expanding Kardashian Kollection for Sears.

According to Jupi Corp., which markets the Kardashian Kollection, the eyewear was produced in collaboration with Inspecs USA, a design and eyewear company, and targeted to “young fashionable women who are budget-conscious but aware of the latest trend.”

The eyewear is described as ranging from “vintage boho to high glam” in five styles offered in nine colors. Details include studded temples, tortoise shell, and leopard prints in retro-shaped acetate frames. The sunglasses come in five prescription sunglass styles in 11 color options. Luxe-vintage styles include oversized cat eyes and retro aviators with pearlescent temples and funky HD animal prints. Retails are $139.99 for both optical and prescription sunglasses, available at 300 Sears Optical stores nationwide.

Sister Act: The Kardashians model eyewear from their Kardashian Kollection sold at Sears Optical.

“Sears Optical saw the great success of the Kardashian Kollection in Sears stores across the United States and wanted to expand the Kollection into eyewear,” said Daryl Hammett, senior vice president and general manager of Sears Opitcal, a division of Luxottica Retail. The Kardashian Kollection Eyewear officially launched in stores and all parties involved could not be happier with the outcome.”


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